If you are a creative person who enjoys putting together stunning designs for your home, then you might have considered pursuing this hobby as a career. Today, there’s definitely a demand for skilled interior designers and decorators who work closely with property developers and renovators to come up with the best-looking and most functional designs for homes, both old and new. Interior designers can work with a wide range of clients, including residential clients for their personal homes, or corporate clients in the property development business, retail and hospitality sectors to name a few. So, if you’re considering starting your own business in interior design, here are some top tips to help get your venture off the ground.
Tip #1. Create a Portfolio:
When selling your design skills, the first thing that you’ll need to do is create a portfolio of your past work to display to your potential clients. If you don’t have much past work to show, then you might even want to consider doing some work for family and friends for free to build up a portfolio of examples. Don’t forget to include any relevant qualifications that you have in your portfolio, too – for example, if you have studied for a graphic design or interior design degree, this can improve your credibility as a business owner and a designer. See withmydegree.org for more information about studying for an interior design college degree.
Tip #2. Build Your Brand:
Once you have an extensive portfolio of examples that you can start showing to your potential clients straight away, it’s time to start building your brand. Bear in mind that interior designers work both online and offline, so it’s important to keep in mind how your visual brand is going to fit in across both, for example, on your social media profiles and on business cards or a storefront. Focus on putting together a visual brand that truly represents what your business stands for and offers to clients.
Tip #3. Grow Your Authority Status:
Today, interior design clients aren’t just looking for a designer with an attractive brand and a fat portfolio, although this can certainly help you along. But, the most important factor for most people when hiring an interior designer for their home or business is that they work with somebody who really knows what they are talking about. So, it’s important for you to focus on showing off your knowledge and achieving an authority status – particularly online, where everybody goes for their information! Create a business blog where you share interior design tips and advice that anybody can use to achieve great results. In turn, your clients are more likely to trust what you have to say.
Tip #4. Encourage Word-of-Mouth Marketing:
Those working in design and construction are still very much reliant on recommendations and good reviews when it comes to growing their business and gaining more clients. As an interior designer, you should encourage your clients to spread the word when they have a good experience and make sure that you have enabled them to leave reviews of your excellent service on social media and other sites.
If you found these tips helpful, we’d love to hear from you in the comments!