As somebody who actively promotes all things online and social media for businesses, I find it difficult to comprehend how so many businesses are yet to make their presence known on some form of social media platform.
Whether we like it or not, social media is a huge network and marketing tool which, for most of us, is free to access. The results it derives are astounding! It therefore stands to reason that if you aren’t visible on it these days, you are missing out on masses of potential custom and advertising.
What is Holding You Back from Social Media?
I understand that getting yourself out there online, particularly if you’ve never had much to do with the online world before, can seem daunting. With an abundance of terms, abbreviations, apps and even hashtags to get to grips with, it can seem like you need to understand a whole new world of terminology before you can even get started. But, as someone who has made that jump, I can tell you that it’s nowhere near as hard as it sounds!
Where Are Your Customers to Be Found Online?
Why not start with the basics of customer research? By this, I don’t mean penning some elaborate time consuming written questionnaires for people to have to fill in and get back to you. Why not simply ask as many current customers as you can where they spend their time online? Do they have a Twitter account or Facebook account? Perhaps they have both? Maybe they prefer Instagram to the other platform? These days it isn’t hard to access such information about customers social media habits; in fact, many people would be willing to supply you with that kind of information in an instant!
See What the Fuss Is All About
If you wanted proof that business and social media work perfectly together, go online for yourself and search for some of the more successful businesses you know of. What method are they taking, and what is their approach? More so, what is the effect of them being online where their customers are to be found? When you spend a bit of quality time researching the connection between businesses and customers on social media, you will see a conversation between the two beginning to form. Customers feel as though there is an open line of communication when they can gain instant access to a company online.
Staring up a social media account is one of the simplest tasks you can undertake. It therefore makes sense to have a go and see for yourself the many advantages that creating an account could have for your business. With almost every one of your customers having their own social media account these days, can you afford not to be where they are?